Full Job Description
Position: Digital Content Strategist
Location: Carleton, Michigan
Company: Amazon
Are you a creative digital marketer with a passion for crafting compelling narratives and driving results through strategic content? Amazon, a leader in e-commerce and digital services, is looking for an experienced Digital Content Strategist to join our dynamic team in Carleton, Michigan. This role offers a unique opportunity to shape content strategy that resonates with our diverse customer base and enhances their shopping experience.
About Amazon
Amazon is a global technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. With customer obsession at our core, we continually strive to innovate and improve our services. Our Carleton office plays an essential role in supporting our nationwide operations and ensuring an exceptional experience for our users.
Job Overview
As a Digital Content Strategist, you will be responsible for developing, implementing, and managing comprehensive content strategies that effectively engage our customers across multiple digital platforms. Your primary goal will be to drive user engagement, improve conversion rates, and ultimately enhance brand loyalty.
Key Responsibilities
- Develop and execute a content strategy that aligns with Amazon’s overall marketing goals.
- Conduct in-depth audience research to understand customer needs, preferences, and behaviors. Utilize data analytics tools to derive insights and inform content decisions.
- Create and oversee a content calendar that reflects marketing trends, seasonal themes, and company objectives.
- Collaborate with designers, copywriters, and stakeholders to produce engaging content for various digital channels, including websites, social media, newsletters, and email campaigns.
- Optimize content for SEO by conducting keyword research and ensuring best practices are followed to enhance visibility on search engines.
- Monitor and analyze the performance of all content initiatives; regularly report on key metrics and adjust strategies accordingly.
- Lead brainstorming sessions to generate fresh content ideas that capture customer interest.
- Stay ahead of industry trends and emerging digital platforms to keep our content strategy innovative and effective.
- Develop strong relationships with internal teams and external partners to ensure cohesive messaging across all touchpoints.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- At least 3 years of experience in digital content strategy or a similar role, preferably in e-commerce or technology sectors.
- Proven track record of creating high-quality digital content that drives engagement and results.
- Strong understanding of SEO principles and experience with analytics tools (e.g., Google Analytics, SEMrush).
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in content management systems (CMS) and digital marketing platforms.
What We Offer
At Amazon, we value innovation, passion, and dedication in our team members. As a Digital Content Strategist, you will enjoy a competitive salary, comprehensive benefits, and a positive work environment that fosters growth and collaboration.
- Competitive salary commensurate with experience
- Comprehensive health, dental, and vision insurance plans
- 401(k) plan with company match
- Generous paid time off policy and flexible work arrangements
- Opportunities for professional development and advancement
Why Carleton, Michigan?
Carleton is a charming city situated in the heart of Monroe County, known for its friendly community atmosphere and convenient location, just a short drive from Detroit. Residents enjoy a mix of suburban and rural living, with access to recreational activities, parks, and lakes. Whether you prefer outdoor adventures or cultural experiences, Carleton offers a welcoming environment for professionals and families alike.
How to Apply
If you are ready to elevate your career as a Digital Content Strategist with a fast-paced innovative company like Amazon, we would love to hear from you! Please submit your application, including your resume and a cover letter outlining your relevant experience and why you would be a great fit for our team.
Join Us at Amazon!
Embrace a culture of innovation and customer obsession at Amazon. As part of our team, you will have the chance to make a difference and be part of a company that continually seeks to enhance the lives of our customers through superior digital experiences. We look forward to welcoming our next Digital Content Strategist!